New bingo site Tasty Bingo is going all out to advertise itself and the latest news is that it is sponsoring hit cookery show the Daily Cooks Challenge, aired on ITV. Many UK bingo sites have chosen to sponsor popular TV shows and this has proved to be very beneficial in increasing brand awareness and recognition among the general public. Being new to the online bingo circuit, Tasty Bingo is doing all it can to promote itself to a wider audience.
The Daily Cooks Challenge returns after a break and is confident of gaining a wide and loyal audience. The simple format where two top class chefs compete to win the favour of celebrity guests, this show hosted by Antony Worrall Thompson already enjoyed a very healthy viewership. The same format continues in this second run with new celebrities and new chefs. The show runs from Monday to Friday, 5 days every week. Each week features one pair of chefs who cook different dishes to curry favour with the celebrity judges. Results are declared at the end of the week after adding up the points for the entire week.
Tasty Bingo has been online for just a couple of months. In this short period this bingo site is already doing quite well with memberships growing daily. The main credit for this success definitely goes to the wide selection of bingo and Instant Games available, along with a well designed and presented site. The main theme of the Tasty Bingo site is food and in keeping with this theme games and promotions all have food related names. This foodie flavour adds to the appeal making Tasty Bingo quite different from the sundry bingo sites available today.
Progressive jackpots named after favourite desserts and weekly guaranteed jackpots that include pizza for the entire family, there is food, or hints of it, everywhere on Tasty Bingo. It seems quite natural then, that Tasty Bingo would opt to sponsor a food related show.
Sponsoring the Daily Cooks Challenge should prove to be a good decision for Tasty Bingo. With the kind of wide audience that the cookery show enjoys, Tasty Bingo will get great exposure soon becoming a well known and easily recognised name among the general public. In addition to Tasty Bingo ads being aired in the commercial breaks for the daily Cooks Challenge, selected recipes by the chefs on the show will be hosted on the Tasty Bingo site.
Videos and text versions of recipes will be available to Tasty Bingo members on the homepage under the Tasty Recipes tab. Members can learn some of the best dishes including appetisers, mains and desserts. Videos featuring the top chefs demonstrating their recipes will be great to watch and Tasty Bingo is also providing a downloadable text version so that members can use the recipes at their convenience. Not only does this add to the attractions at the Tasty Bingo site but it also gives more publicity to the Daily Cooks Challenge among online bingo players.
A perfectly balanced arrangement that will benefit both parties this sponsorship deal is sure to work well for Tasty Bingo.